MUOV Free Ride
Website
Product Design
User Interfaces
Prototyping
Year
2023
Website
My Role
I designed the UX and UI for MUOV’s Free Ride mode, building the core flow, modular metric system, and final interface in close collaboration with engineering.
Overview
MUOV is building a connected riding ecosystem and needed a clean, focused Free Ride mode for their first product release. I designed the UX and UI for this feature, creating a simple, data-driven interface that fits naturally into the existing ride experience and sets the foundation for future training features.
The Challenge
Free Ride had to deliver clear performance data without the visual environment used in other modes. The design needed to feel consistent with the existing ride UI, support different rider preferences, and work within tight startup timelines and engineering constraints. The challenge was creating a polished V1 that balanced clarity, customisation, and feasibility.
Process
The process was intentionally fast and lightweight. I mapped the core flow, iterated through wireframes, and refined the visual system to match MUOV’s brand. High-fidelity prototypes ensured smooth implementation and alignment with engineering throughout development.
Key Decisions
The Free Ride interface needed to feel like part of the same ecosystem, so I reused core patterns from the existing ride UI while simplifying the layout for static training. I prioritised essential metrics and introduced a modular tile system that lets riders choose what they want to see. Every decision was scoped to fit V1 constraints while leaving room for future expansion.
Initial Wireframes
Using our established design library, we transitioned smoothly to high-fidelity designs, ensuring the new feature aligned with the platform’s minimalistic and user-friendly approach.
Outcome
Free Ride shipped with MUOV’s V1 bicycle launch and became one of the first training modes used by early customers. The modular metric system and UI patterns introduced here now support other training features and form a key part of MUOV’s digital foundation.
Learnings
Understanding user interaction was crucial, especially with MUOV’s connected bike. We’re pleased with the ‘Free Ride’ feature and will continue to refine it based on user feedback.
Creating a Unique UX Framework
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We guided the creation of Alivion’s brand identity - from defining its mood and values to building a cohesive visual language. In close collaboration with the team, we developed a design system that embodies their personality and mission, turning abstract ideas into concrete elements.